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Family Is Everything
Most people think Navy Federal Credit Union is only for service members, but it's for their families too. In fact, half of all eligible family members don't realize they can join Navy Fed. So to let them know they can join too, we did it the same way families have always told each other important family news; with awkward, ill-timed, and uncomfortable conversations.
This was a milestone moment for Navy Federal Credit Union, marking their largest national TV campaign to date, and ushering in a new tone for the brand.
Client: Navy Federal Credit Union
Client: Navy Federal Credit Union
Role: Art Director
Agency: MullenLowe
CD: Jon Ruby
ACD: Tucker Stosic
Senior Copywriter: Kieran Murray
Copywriter: Lauren Pfeifer
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